The Corporate Social Responsibility in public radiotelevision corporations in Europe

Authors

  • Tania Fernández Lombao Universidad de Santiago de Compostela (España)
  • Francisco Campos Freire Universidad de Santiago de Compostela (España)

DOI:

https://doi.org/10.7764/cdi.33.530

Keywords:

Corporate Social Responsibility, state owned radio-television, European Union, legislation

Abstract

Corporate Social Responsibility (CSR) is a voluntary commitment to responsible and measurable behavior of an enterprise beyond the provisions of the laws to meet the expectations of the stakeholders with which it interacts. This management model was created to solve the problems of reputation and credibility of private companies, although recently it was assumed by public owned organizations. The concept spread quickly, but there is still no international consensus on the standardization of its practice and recognition, no state regulations governing it. At the European Union, the state public owned broadcasting corporations in Germany, Ireland and the United Kingdom reported for at least two years of CSR actions, even without following international or state regulations. This trend is poised to consolidate itself as six other corporations have taken the first steps to implement this philosophy.

Author Biographies

Tania Fernández Lombao, Universidad de Santiago de Compostela (España)

Journalist specialized in radio and researcher of the Faculty of Communication Sciences of the University of Santiago de Compostela, expert in Corporate Social Responsibility in public and private communication groups. She has a degree in Journalism and a Master in Communication and Creative Industries from the University of Santiago de Compostela. She is currently working on her doctoral thesis on the development of Corporate Social Responsibility in the public and private broadcasting corporations of the Member States of the European Union under the direction of Francisco Campos Freire, Ph.D., and with the support of the Research Group "Novos Medios"of the Faculty of Communication Sciences of the University of Santiago de Compostela.

Francisco Campos Freire, Universidad de Santiago de Compostela (España)

Journalist and Professor of Information and Audiovisual Management of the Faculty of Communication Sciences of the University of Santiago de Compostela, specialized in traditional media and new media management, coordinator of the Media Management Barometer and creator of the "Nostracker" system, of digital and social media analysis. He has a degree in Information Sciences from the Universidad Complutense, a Ph.D. from the University of Santiago de Compostela and an MBA in Industrial and Services Management. Accredited in 2011 by the National Association of Professors, he is a visiting professor at universities in Ecuador, Colombia and Argentina. One of his lines of work that he coordinates within the Research Group "Novos medios" of the Faculty of Communication Sciences of the University of Santiago Of Compostela (Spain) is the research on Corporate Social Responsibility in the European public and private media.

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Published

2020-10-20

How to Cite

Fernández Lombao, T., & Campos Freire, F. (2020). The Corporate Social Responsibility in public radiotelevision corporations in Europe. Cuadernos.Info, (33), 145–157. https://doi.org/10.7764/cdi.33.530

Issue

No. 33 (2013): Dossier: Las nuevas Audiencias

Section

OTHER TOPICS