Transmediations in the journalistic content output in specialized economic media

Abstract

Transmedia has caused journalism to revise its work to connect with the new media reality. This article presents the results of the exploratory research conducted on three Chilean media specialized in economics (MSE). Through the analysis of the infrastructure of each media we identified the transmediations present in their contents, as well as their distribution capacity. The analysis of the information content in the so-called ‘Cascada Case’ showed that the multiplatforms have a low level of transmediation resulting from the organic dynamics of the media environment, thus suggesting that multiplatform media should be more proactive with audiences, to get them involved with their contents and the critical issues of society.