Cómo me hice BookTuber: (auto)etnografía digital, prosumo literario y sociabilidad en YouTube

Autores/as

DOI:

https://doi.org/10.7764/cdi.54.52927

Palabras clave:

Youtube, booktubers, etnografía digital, prosumo literario, espacios de afinidad, datificación

Resumen

En este artículo se presenta una reflexión metodológica sobre una etnografía digital entre BookTubers en lengua española realizada entre 2017 y 2020. A partir de esta experiencia, el artículo presenta un repaso de las principales formas de entender el paradigma etnográfico en el contexto digital, específicamente en YouTube, y plantea una reflexión metodológica alrededor de cinco aspectos: 1) el campo como un constructo de participación abierta, 2) el rol de los afectos en la etnografía digital, 3) la construcción de vínculos sociales a partir de la afinidad, 4) la datificación de las prácticas y las relaciones sociales, y 5) las implicancias de la exposición pública del investigador. Con ello, se busca contribuir a la comprensión de las formas de prosumo literario en YouTube, a la práctica de etnografías digitales y auto-etnografías en plataformas digitales y a los debates metodológicos sobre el estudio de creadores de contenido en plataformas digitales.

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Biografía del autor/a

José Miguel Tomasena, Universitat de Barcelona (España)

José M. Tomasena es escritor, periodista y profesor universitario. Actualmente es investigador post-doctoral Margarita Salas en la Facultad de Información y Medios Audiovisuales de la Universidad de Barcelona y profesor del Master de Escritura Creativa de la BSM-UPF. Doctor en Comunicación por la Universitat Pompeu Fabra. Sus áreas de interés académico incluyen la alfabetización mediática, las prácticas de lectura y escritura en redes sociales, la etnografía digital, los estudios culturales y la historia de la lectura y la edición.

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Publicado

2023-01-09

Cómo citar

Tomasena, J. M. (2023). Cómo me hice BookTuber: (auto)etnografía digital, prosumo literario y sociabilidad en YouTube. Cuadernos.Info, (54), 95–116. https://doi.org/10.7764/cdi.54.52927