América Latina en la investigación en relaciones públicas. Un análisis de tres revistas científicas sobre la región (2000-2023)
DOI:
https://doi.org/10.7764/cdi.58.69405Palabras clave:
análisis de contenido, América Latina, tendencias, Relaciones PúblicasResumen
A través del análisis de contenido de todos los artículos científicos publicados en tres de las principales revistas del campo de las relaciones públicas: Public Relations Review (PRR), Corporate Communications: an International Journal (CCIJ) y Journal of Public Relations Research (JPRR), durante 24 años, entre 2000 y 2023, se examina la presencia de casos de América Latina en 38 artículos, identificando autores, objetivos, temas, afiliación institucional, redes, países representados, metodologías, resultados y conclusiones, entre otras variables, para evaluar la situación de la investigación sobre América Latina en las relaciones públicas, la comunicación estratégica y la comunicación corporativa. Se concluye con sugerencias para investigaciones futuras y una propuesta general para la Investigación en el subcontinente: los resultados no son del todo alentadores.
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