Charming from Hollywood: Glamour and femininity in the magazine Ecran (Chile 1930-1931)

Main Article Content

Andrea Robles Parada

Abstract

The objective of this article is to account for gender representations about the female stars in the Chilean magazine Ecran, during the years 1930-1931. During the 30s, the lure of Hollywood stars helped to consolidate a mass culture in Chile, popularizing a modern American style. In this context, it is investigated how the image of the Hollywood star in Ecran operated as a gender representation and was installed as a benchmark for modern and elegant woman. In this regard, we propose that the Hollywood stars publicized in Ecran represented a glamorous femininity with an important aesthetic value concerning body and appearance parameters as thinness and fashion.

Downloads

Download data is not yet available.

Article Details

Section
Articles
Author Biography

Andrea Robles Parada

Facultad de Humanidades, Universidad de Valparaíso. Valparaíso, Chile.