Del uso público de las imágenes. Apuntes

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Pablo Blas Corro Pemjean

Abstract

The following text ventures the hypothesis that the advertising and marketing success in producing identity, depends to a great extent on a traditional belief in icons as proof of existence of "something", and on the confused, atavistic analogy between "visible and real" 

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Author Biography

Pablo Blas Corro Pemjean, Pontificia Universidad Católica de Chile

Instituto de Estética
Pontificia Universidad Católica de Chile