No. 27 (2010): TEMA CENTRAL: COMUNICACIÓN ESTRATÉGICA

View No. 27 (2010): TEMA CENTRAL: COMUNICACIÓN ESTRATÉGICA

Published: 2010-12-31

OTHER TOPICS

On the fragmentary and needy state of communication studies

EDISON OTERO

7-14
- PDF (Español (España))
The web 2.0 as a marketing and positioning tool in the Iberamerican cybermedia

SANTIAGO TEJEDOR

15-24
- PDF (Español (España))
Analysis of Chilean TV’s news bulletins: News content-setting as a factor of quality and editorial profile

SILVIA PELLEGRINI

25-42
- PDF (Español (España))
Analysis of Chilean TV’s news bulletins: News content-setting as a factor of quality and editorial profile

Silvia Pellegini

25-42
- PDF
Androcentrism and mass media communication: Notes about the representation of women in current press

FLORENCIA ROVETTO

43-52
- PDF (Español (España))
The digital delinquent: Knowledge of the digital media and goal inconsistency

MARCO TOLEDO DE ASSIS BASTOS

53-59
- PDF (Español (España))

MAIN TOPIC

Social media impact on corporate reputation: Proposing a new methodological approach

ANDREINA MANDELL I, LORENZO CANTONI

61-74
- PDF (Español (España))
The value of the leading brands in the knowledge economy

OCTAVIO ISLAS

75-84
- PDF (Español (España))
Exchange of SCR information among the 250 leading European corporations

LAURA ILLIA, BELEN RODRÍGUEZ-CANOVAS, ALMUDENA GONZÁLEZ, STEFANIA ROMENTI

85-96
- PDF (Español (España))
An analysis model in Latin America; Corporate Social Responsibility (CSR) in communication companies

CARME FERRÉ, CRISTIANE TOLOTTI

97-110
- PDF (Español (España))
How do communications help build more responsible company? Some properties and management principles

MÓNICA RECALDE V

111-122
- PDF (Español (España))
Features of the media coverage of Corporate Social Responsibility on the chilean press

VIRGINIA PAZ BROWNE

123-135
- PDF (Español (España))

RESEÑAS DE LIBROS

Preguntas que hacen historia: 40 años entrevistando (1970-2010)

RAQUEL CORREA

136
- PDF (Español (España))
When Old Technologies Were New

CAROLYN MARVIN

138
Gestión de crisis. Teoría y práctica de un modelo comunicacional

DANIEL HALPERN

137